Schedule
10:00 AM – 10:00 PM All day Networking
Breakfast / Lunch
10:00 - 03:00
Dinner
4:00 - 8:30
Summary
Timing
Speakers
Topics
10:15 – 11:00
Michal Baumwald Oron
The Data speaks for itself – Which criteria REALLY affect the valuation, based on 100 real-world LOIs
11:20 – 12:20
Danny McMilan
Under the hood of Amazon’s A9 and Ranking with PPC.
12:45 – 1:30
Jared Orkin
3 Simple Steps to Drive Significant Revenue Growth for Your Amazon Business
2:00 – 3:00
Tim Jordan
Roadmap to New Profits: Finding the Next Winning Product
3:30 – 4:30
Ehud Segev
Why Most Sellers are Doing it Wrong: How to Reverse Engineer Successful Amazon Influencer Campaigns
5:00 – 5:45
Zev Steen
Avoiding False Positive Amazon Related-Account Suspensions
6:15 – 6:50
Sheiva Sajadpour
Actionable Tips to Scale and Automate your Amazon PPC
7:20 – 8:20
Anthony Cofrancesco
straightforward and data-backed strategies that will help you more efficiently communicate with your customers and drive massive conversion rates
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expert topics
Danny McMilan
11:20 - 12:20
In this presentation Danny will present the key fundamentals of A9 from the science literature, whilst tying in some the language we use in the Amazon FBA community. If you want to know how and why the honeymoon period works (Hunger Score), how the A9 team to run tests before rolling out updates and some of the myths around the algorithm.
Overview
– A9 from 10,00 feet
– Calculating using your ad placement for PPC ranking
– 5 point system for dialling in for relevance on the right keywords – how to get the most out of gift keywords and how to target content
Michal Baumwald Oron
10:15 - 11:00
As one of the first investment banks in the Amazon space, Fortunet has collected data over the past 3 years, through dozens of offers received by buyers to REAL Amazon FBA businesses. Every LOI, whether accepted or declined, offers insights as to what influenced the buyer in its valuation, which circumstances pushed buyers to offer relatively more or less, what’s the best timing for a sale, what can effectively “kill” a deal, and how the SELLER has decided to proceed. Fortunet suggests revealing some of this rare data at the ASTGT event.
Takeaways: The audience will be equipped with extremely valuable information as to what can affect the valuation of an FBA business with real-world data based on our extensive experience in the market.
Which category is actually the most popular?
Does the number of SKUs affect valuations?
How buyers react to declines in profit margins & other concerns?
How one defines the “best momentum for sale”
How competition affects the selling price,
Which offers SELLERS have preferred
Jared Orkin
12:45-1:30
1. How to relaunch dead products in 2022
2. How to increase on and off-amazon revenue with CPA marketing
3. Why Twitter is your best Amazon defense strategy
Sheiva Sajadpour
6:15-6:50
- Quick Tips For A Successful PPC Product Launch
- How to get cheaper PPC traffic and automate for scale
- Untapped Traffic Tiers to Drive More Sales
- How to Automate Your Campaigns for Maximum Efficiency
- Sponsored Display Strategies and Pitfalls to Avoid
Zev Steen
5:00 - 5:45
If you’re like most Amazon sellers, you live in constant fear of account suspensions. Some of these fears are paranoia, but others are frighteningly real. It’s a fact that Amazon does deep tracking of its sellers. And it’s undeniable that a suspension — even if it’s eventually resolved — can be disastrous to your business. What is Amazon tracking? How do they do it? What do they know about you? This eye-opening session by Zev Steen, founders of the secure privacy browser, MirageID, reveals what Amazon is doing, why, and how legitimate sellers can protect themselves and their businesses. Expect fascinating data, hair-raising horror stories, and bottom-line recommendations for your business.
Presentation Takeaways
- What Amazon knows about you and how they know it
- Common methods sellers and service providers use to protect themselves and their clients and their pitfalls
- Tools and technologies for protecting seller accounts – what is effective, what is not
- How to protect your business from related-account suspensions
- The next generation of tracking — and what it means to you as a seller
Ehud Segev
3:30 - 4:30
Tim Jordan
2:00-3:00
In this session, Tim will be covering some of the best practices and methods to find products that are trending around the world, but may not yet be on Amazon. He will show his research methods, his validation strategies, and some tips to find true
winners.
Ed Rosenberg
Description
Menny Hoffman
MC
As the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, Meny works with emergent brands spanning a variety of industries throughout North America, Europe and Israel, to create sophisticated marketing solutions that help clients achieve new milestones in growth.
Meny is also the creator of Let’s Talk Business, a periodic email series sent to over 15,000 subscribers, which discusses effective expansion strategies for budding businesses.
These dual roles led Meny to found the LTB Business Summit, lauded by the media as “North America’s first business conference for Jewish entrepreneurs.” This game-changing movement is helping countless entrepreneurs flourish by providing them with powerful educational tools needed to learn, grow and lead.
In addition, Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations and published two books ranked as Amazon bestsellers.
Anthony Cofrancesco
7:20-8:20
90% of all of the information transmitted through the human brain is visual. In this talk, visual conversion optimization expert Anthony Cofrancesco walks you through dozens of straightforward and data-backed strategies that will help you more efficiently communicate with your customers and drive massive conversion rates. This talk shows the step-by-step creative process for optimizing main and secondary images that will have big takeaways for all sellers.
This talk will cover:
- A step-by-step process for testing and optimizing the main image
- How to create secondary images that are tied to keyword data
- How to identify the ideal order of your secondary image gallery
- A step-by-step process for integrating Amazon’s Manage Your Experiments tool into your optimization strategy
- Key visual optimization trends for 2022