📝 Enhanced Networking Rules

To facilitate meaningful interactions during the extended networking session, the following detailed structure will be implemented:

1. Upon arrival, each attendee receives a unique sheet with 4 different table numbers.

2. The event space will feature multiple round tables, each clearly numbered.

3. Attendees will navigate through 4 rounds of networking, moving to a new table for each round as indicated by their sheet. This ensures diverse interactions. Each round can last for 10 or 15 minutes.

4. At the start of each round, the MC or a facilitator will pose a question. Every person at the table is encouraged to answer, share their views, or discuss related experiences. This setup aims to break the ice, encourage participation, and foster a sense of community among participants.

• Understanding TikTok’s Ecosystem & Algorithm: Discover the landscape of TikTok, emphasizing how the platform’s unique algorithm focuses on user engagement. Understand the critical balance between what the TikTok algorithm seeks, the content landscape, your audience’s interests, and your brand’s offers.
• The Power of Influencer Partnerships: Gain insights into enhancing your brand’s visibility and engagement through strategic influencer marketing. Learn why TikTok, focusing on keeping users engaged, is the prime environment for such partnerships.
• Finding and Vetting Quality Creators: Dive deep into the methodologies for identifying and partnering with the right TikTok influencers who resonate with your brand’s ethos. Explore the diverse ecosystem of content creators, from niche specialists to broad-ranging influencers, and learn how to discern which type of creator aligns with your brand’s needs.

• Strategic Searching & Selection Techniques: Apply effective strategies to navigate various platforms and discover creators. Learn to vet potential influencers thoroughly, focusing on previous collaborations, consistency, creativity, and alignment with your brand’s values and vision.
• Engaging Successfully with TikTok Creators: Garner techniques for initiating conversations, negotiating collaboration terms, and building long-lasting, beneficial relationships with creators. Understand how to approach these negotiations with clarity and mutual respect.
• Mastery of TikTok’s Algorithm through Influencer Content: Learn how to leverage influencer partnerships to create content that feeds into TikTok’s desire to keep users engaged. This segment equips you with the insights needed to align your influencer content strategies with both the platform’s algorithm and your audience’s preferences for maximum impact.

Case Studies and Interactive Discussions: Engage with real-life examples of successful influencer collaborations on TikTok, understanding the strategies that led to their success. This part of the workshop will also include an interactive Q&A session, allowing for tailored advice and shared experiences in overcoming the challenges of finding and vetting quality creators.